Newsletter, 6/1/22

Social media and eCommerce are a match made in heaven

Marketers have been using social platforms to connect with eCommerce customers for a while now. And for a good reason — more and more internet users shop online and use social media to research brands.

Take a look at these recent stats:

  • 76.8% of global internet users purchased a product online in 2020.
  • 44.8% of global internet users use social media to search for brand-related information.
  • More than half of global internet users between the ages of 16 and 24 use social media to research brands (55.9% female users and 51% male users).

How to Sell a Product Online

Make a plan for what you’ll sell online, who you’ll sell it to, and how—using these 10 steps.

The world of e-commerce holds great promise for small businesses. In the U.S. in 2020 alone, online sales increased 44% and represented 21.3% of total retail sales for the year. Of course, the coronavirus pandemic had something to do with the jump, but these numbers had already been steadily on the rise. If you have a brick-and-mortar business that you envision bringing online or if you’re thinking of launching a product for the first time, this could be your moment… READ MORE

How to Use Social Media for Ecommerce

Most social media networks currently offer free built-in solutions for advertising, selling, and customer service — a.k.a tools that can push the needle on your sales.

In this article, we will go over all the ways you can use social media to market your eCommerce store. So, if you’re building a social media presence for your eCommerce from scratch or looking for ways to refresh your marketing strategy, you’ve found the right place!

But first, let’s get some definitions out of the way… READ MORE

What is E-Commerce?

At its core, e-commerce refers to the purchase and sale of goods and/or services via electronic channels such as the internet. E-commerce was first introduced in the 1960s via an electronic data interchange (EDI) on value-added networks (VANs). The medium grew with the increased availability of internet access and the advent of popular online sellers in the 1990s and early 2000s. Amazon began operating as a book-shipping business in Jeff Bezos’ garage in 1995. eBay, which enables consumers to sell to each other online, introduced online auctions in 1995 and exploded with the 1997 Beanie Babies frenzy.

Like any digital technology or consumer-based purchasing market, e-commerce has evolved over the years. As mobile devices became more popular, mobile commerce has become its own market. With the rise of such sites as Facebook and Pinterest, social media has become an important driver of e-commerce. As of 2014, Facebook drove 85 percent of social media-originating sales on e-commerce platform Shopify, per Paymill… READ MORE

Social Media Strategy for E-commerce: 7 of the Best Campaigns We’ve Ever Seen

Social media is a noisy marketplace.

With millions of images, articles, and videos published every day, it’s challenging for new businesses to get noticed.

And it’s only getting harder.

Today, there are currently 4.48 billion social media users around the globe. That means there’s a lot of potential to drive engagement and increase revenue.

The problem, though, is social media users don’t like being sold to. You only need to turn on the news to see the recent backlash regarding ads and sponsored posts on Facebook, among other platforms.

So, how can you design a social media strategy for e-commerce that drives more sales without being salesy… READ MORE

If you’d like to give social commerce a try, check out these guides to setting up

An Instagram Shop, Rather than directing customers to your website, Instagram Shopping allows them to select and purchase products easily from the app.

A Facebook Shop. Facebook Shops catalogs your products in collections, allowing interested customers to browse, save, share, and even buy your products within the app.

Product Pins on Pinterest. Product Pins help you get your products in front of people on Pinterest who are already looking for ideas and things to buy.

 

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