“E-commerce isn’t the cherry on the cake, it’s the cake” Bob Howland
7 Easy Steps to Create a Social Media Marketing Strategy
Social media marketing can help you build engaged audiences where your customers and target audience already spend their time.
Or, it can be a time-consuming obligation that spreads you thin, resulting in a drain on time and money rather than the asset you’ve seen it become for many established brands.
The difference is having a social media marketing plan that keeps your actions focused, along with a process that enables you to execute without taking too much attention away from running your business.
But starting from scratch can be a daunting task, especially with so many different channels to build a presence on and the commitment that comes with it.
That’s why we’ve put together this guide to walk you through how to approach your social media marketing strategy, along with tools and tips to help you pull it off… READ MORE
How to set eCommerce social media up for success
When social media first came onto the scene, it was designed for people to connect. But as the platforms developed and the user base grew, the money needed to be made, and brands found opportunities to participate and reach their customers in a new way. Nowadays, it seems unimaginable for a new business to open up without any social media presence.
The direct-to-consumer (DTC) model is still relatively new when compared to brick-and-mortar retail shops. For those that are solely based online, an investment in social media comprises a significant part of the marketing budget. When companies like Warby Parker and Casper first launched, the DTC model was fresh and unique. Nowadays, nearly every retail segment has a DTC brand and the competition is heavy with new brands.
In 2010, eCommerce sales made up only 4.2% of total US retail sales. One decade later, the number is now 11.8% and it’s only steadily climbing. In 2020, as the pandemic continues to prohibit retail companies from opening their stores, having an eCommerce marketing strategy seems more needed than ever. READ MORE
5 Practical Social Media Marketing Strategies That All eCommerce Sellers Must Know
With more customers shopping online than ever before, and ever-increasing competition for attention, online businesses will only be able to maximize their success if they learn how to build on organic engagement in social media.
Don’t get me wrong, gaining organic traffic through search, and even conversions from paid ads, are still great ways to build a business. However, leveraging a community to build sales from organic engagement costs nothing more than your time. And besides that, there are plenty of tools available to help you along the way.
Here are five practical strategies you can implement straight away which will help boost traffic and sales through your social channels.
1. Create, Curate, and Share Awesome Content
If all you do through your social channels is promote your products, your audience is going to burn out on your pages and posts pretty fast… READ MORE
Social Media for eCommerce Businesses – Tips, Stats, Best Practices
Social media has become one of the most dependable and powerful sales tools for eCommerce businesses. Companies can go the patient route by building an organic following or the more direct route, with highly-target ad campaigns.
With 35% of millennials (and a significant number of older shoppers) making purchases via social media, there has never been a better time to get on board. Use this article as a guide for understanding the real value of social media for eCommerce, how to build an effective strategy, and tips & best practices for getting the most out of your social presence.
Why social media is crucial for eCommerce brands
The idea used to be that using social media in eCommerce was a bit wishy-washy; no tangible return to the business and “while it could work for some brands, it wouldn’t work for us”—this was a very common belief. READ MORE
Ecommerce Marketing Training Course: Learn How to Use Ecommerce to Attract, Convert, and Delight More Customers
Learn how to create an eCommerce strategy and plan that’s grounded in the inbound marketing methodology so you can attract, engage, and delight more customers for your eCommerce website. Created and taught by Groove Commerce. READ MORE