Why Residual Income is Important for Financial Independence

financial freedom
How residual or passive income is important in improving your life and leading to financial independence.

How can passive or residual income improve my lifestyle?

In order to understand how passive income can increase your quality of living, it is first important to understand the difference between active and passive income.

Active income is when you trade your time for money. People who are paid hourly or by salary, are earning active incomes. They are either trading one hour of their time for a certain amount of money or one year of their time for a certain amount of money.

Passive income is when the work that you do ends up providing income for an extended period of time or, in some cases, indefinitely.

Authors, artists, and musicians are all examples of people who earn their livings primarily from passive income, if not entirely.

It is very important to understand that passive income is not a “get rich quick” method of making money. In fact, I almost see it as a “get rich slow” method of earning a living.

A common misconception of passive income is that a person does something once, never updates it, improves upon it, or expands on it, and ends up never having to work again in their lives.

People who earn passive incomes work very hard and often long hours.

You may then ask, “if I’m going to have to continue to work while earning a passive income, then what is the point?”

My answer to that question is rather simple: In the long run, earning a passive income can take the stress out of your life.

The reason for this is that, when someone earns an active income, they are most likely earning 100% of their income from one source. If that source of income disappears for whatever reason – economic changes, the company decides to restructure, etc – then all of a sudden, you have absolutely no source of income.

On the other hand, people who earn residual incomes, generally earn their money from multiple sources. They have written multiple books, on different websites, or have multiple pieces of artwork that can be resold. If a passive income earner loses one of their sources of income, they will still be making money from their other sources.

I do not like the idea of a company being in 100% control of my entire income. I want to be in control of my own income.

Doing this really takes a lot of stress out of your life. You will still have to work hard and provide value to society but you can rest easy knowing that no matter what the future brings, you will most likely not all of a sudden lose all of your income.

As I mentioned earlier, it is not a “get rich quick” scheme and it often takes a long time to build up enough passive income to no longer require an active income.

That being said, for those of you interested in passive income, I recommend that you start building different streams of residual income while you’re still earning an active income.

Throughout the process, the financial stress you have in your life will slowly dwindle away until you eventually reach a point where you have complete control over the money that you make!

Source:  ansonalex.com ~ Image: Canva Pro

Video marketing statistics

If there is one winner this year, it’s probably video.

With everyone online all the time in 2020, video became more crucial than ever for marketing and communication. And it’s not showing any signs of slowing down.

At Biteable, the world’s simplest video maker, we’ve seen the number of videos made shoot up as more and more people turn to video to elevate their messages. Even Instagram, once synonymous with photo sharing, has declared it’s a preference for video.

To help us gauge how important video has become for marketers, we surveyed 694 marketers and small business owners using SurveyMonkey Audience. Here’s what they said.

Did you know?

Marketers use video a lot

We surveyed people across a broad range of roles. Marketers use video the most out of them all.

      • 60% of businesses use video as a marketing tool.
      • 50% of marketers who use video have done so for over a year.
      • 36% of marketers make videos a few times a week, while 14% make videos every day.
      • 94% of marketers who use video plan to continue.

Not only marketers are using video

Marketers aren’t the only ones using video in their roles. Video is used widely across all departments.

      • 32% of businesses use video for sales.
      • 29% of businesses use video in their administration and operations messages.
      • 27% of businesses use video in their human resources messages.
      • 24% of businesses use video in their leadership messages.
      • 20% of businesses use video in their product management messages.
      • 19% of businesses use video in their customer support messages.10% of businesses use video in their finance department messages.

Video marketing is effective

For marketers, video is an essential part of their toolkit. For many, video outperforms other marketing tools.

      • 61% of marketers see video as a “very important or extremely important” part of their marketing strategy.
      • 30% of marketers see video as a more important part of their strategy than their website.
      • 74% of marketers say video has a better return on investment than static imagery.
      • 68% of marketers say video has a better return on investment than Google Ads.
      • 53% of marketers say that video helps them raise awareness.
      • 49% of marketers say that video helps them engage their audience.
      • 52% of marketers say that video helps them build trust with potential customers.

YouTube has the best ROI for video content, followed by Facebook and Instagram.

How marketers make videos

Video making is a collaborative process. The tools and skill levels employed vary widely.

      • 75% of businesses make videos as a team.
      • 39% of marketers make videos in-house, while 17% continue to fully outsource video creation.
      • 58% of marketers make videos with professional software, while 49% use easy online tools like Biteable.
      • 38% of marketers use smartphone apps to produce videos.
      • 35% of marketers make videos from scratch each time, while 18% use pre-made templates. 48% use a mix of both.

Video making perceptions

      • Video making is perceived as being hard to do. Most people think that multiple skills are needed.
      • 66% of marketers don’t make videos because they think it’s too time-consuming.
      • 41% of marketers don’t make videos because they think it’s too complicated.
      • 37% of marketers don’t make videos because they think it’s too expensive.
      • 80% of marketers would create more videos if they knew an easy way (like biteable.com).

How much marketers spend on videos

The amount marketers spend on their videos ranges widely, with the majority spending at the low end of the spectrum.

Most marketers spend between $100 and $1000 on average per video.

In 2020, most marketers spent $300 or less on video

What marketers put in their videos

Captions, voiceovers, and music are must-haves for marketing videos, of which the most popular types to make are presentations and ads.

The most common types of videos made by marketers

…are presentations (65%), followed by ads (57%), and explainers (47%)

      • 81% of marketers say their videos perform better with music.
      • 66% of marketers say their videos perform better with a voiceover.
      • 64% of marketers say their videos perform better with captions.
      • 78% of marketers say their videos perform better with less text.
      • 65% of marketers say it is either “very important” or “extremely important” to show diversity in videos.

Half of marketers (50%) use a social media calendar (like: btbl.co/cal)to generate video ideas.

Where marketers host and publish videos

Free platforms are the place marketers prefer to post their videos, with Facebook being the most popular social channel for posting videos.

Most marketers host their videos on free social platforms like YouTube (51%), followed by paid video hosting (17%), and self-hosting (23%).

Facebook is the most popular (75%) social channel for marketers to post videos, followed by YouTube (70%), and Instagram (58%).

Most marketers (34%) post their video content to social platforms in the afternoon. Evening is the next most popular (25%), followed by morning (22%). The least post at night (2%).

More video marketing stats

Now that you’re caught up on the Biteable stats, let’s take a look at what everyone else is saying about video marketing in 2021.

To showcase just how important video content is in the digital world, we’ve also compiled a list of the latest social media video marketing statistics from around the web. Video marketers, take note.

Video is here to stay. Even Mark Zuckerberg believes video is a critical part of our future. The sheer volume of video content online is growing exponentially, as these stats demonstrate.

      • 86% of businesses use video as a marketing tool — up from 63% in 2019. (Hubspot)
      • 6 out of 10 people would rather watch online videos than television. (Google)
      • Mobile video consumption rises by 100% every year. (Insivia)
      • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
      • 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
      • YouTube is the second most popular website after Google. (Alexa)
      • Users view more than 1 billion hours of video each day on YouTube. (YouTube)
      • 59% of executives say they would rather watch a video than read text. (Wordstream)
      • 75% of all video plays are on mobile devices. (eMarketer)
      • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
      • 72% of customers would rather learn about a product or service by way of video. (HubSpot)
      • People are 1.5 times more likely to watch video on their mobile phones. (Facebook)
      • 92% of users watching video on mobile will share it with others. (Wordstream)
      • One million minutes of video crosses the internet every second. (Cisco)

Social video statistics

As more social networks follow Facebook’s lead and prioritize video content, the importance of video messaging across all channels has increased.

      • 65% of people use YouTube to help them solve a problem. Want to build a house or remove weird parasites from your eye? YouTube might have the answer. (Google)
      • Social media posts with video have 48% more views. (The Marketing Helpline)
      • 45% of Twitter users want to see more videos from celebrities. (Twitter)
      • 90% of Twitter video views happen on a mobile device. (Twitter)
      • Over 1.9 billion people use YouTube. That’s about one-third of the internet. (YouTube)
      • The highest earner on YouTube made $29.5 billion last year. He’s 9 years old.
      • YouTube has 2.3 billion users worldwide (and counting!) (Oberlo)
      • 62% of people said they were more interested in a product after seeing it in a Facebook Story. (Marketing Land)
      • Facebook has over 8 billion video views per day. (TechCrunch)
      • 75 million people visit Facebook’s video platform every day. (Adweek)
      • Social video generates 1200% more shares than text and image content combined. (G2 Crowd)
      • Video promotions are now equally as popular as photo promotions on Facebook. (Socialbakers)
      • Snapchat users watch 10 billion videos each day. (Mashable)
      • More than 1 billion videos are viewed on TikTok every day. (MARKINBLOG)
      • Video campaigns on LinkedIn have 50% view rates. (LinkedIn)
      • Social video gets shared 1200% more than text and images combined. (Wordstream)
      • Mobile video ad spend is expected to reach $51.5 billion annually by 2025, up from $16.4 billion in 2020.(Statista)
      • Facebook is the most used platform for social marketers. (Sprout Social)
      • 81% of businesses prefer to use Facebook for their video marketing. (Buffer)

Video marketing statistics

Need more convincing? Soak up these mind-boggling stats showing the proven power of using video to increase brand awareness and boost your marketing efforts.

      • Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)
      • A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
      • Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
      • Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)
      • Video increases organic search traffic on a website by 157%. (Conversion XL)
      • 25% of companies publish videos every week. (Buffer)
      • 85% of consumers want to see more video content from brands. (HubSpot)
      • 65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video. (Forbes)
      • 97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)
      • 52% of marketers say video is the type of content with the best ROI. (HubSpot)
      • Adding video to your emails can increase click rates by 300%. (HubSpot)
      • 50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator. (Google)
      • On average, people spend 2.6x more time on pages with video than without. (Wistia)
      • 64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights)
      • Video is expected to make up 82% of internet traffic this year. (Cisco)
      • YouTube video kills it with over 500 hours of video uploaded to the platform every minute of every day.(Brandwatch)

Video marketing best practices

While video marketing is a powerful tool, there are a few things you should keep in mind before launching your video campaigns.

      • Videos under two minutes long get the most engagement. (Wistia)
      • 85% of Facebook videos are watched without sound, while 60% of Instagram Stories are watched with the sound on. (Instagram)
      • Google Chrome blocks autoplay ads as a way to make the 82% of consumers that hate autoplay stick around. (Marketing Land)
      • 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)
      • 65% of viewers skip online video ads as soon as possible. (CNBC)
      • 93% of marketers use video. (SingleGrain)
      • 73% of B2B marketers say video positively impacts their ROI. (Tubular Insights)

The takeaway

Still with us? We’ve got two final key statistics for you:

      • 71% of people watch more video than they did a year ago. (HubSpot)
      • 83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources, and budget. (Buffer)

As the above stats show, while there are a few caveats (keep it trimmed short, and no autoplay please) most people are more than happy to be marketed to with video. However, many marketers don’t feel they have the time, ability, or budget to create the multimedia content that their audience craves.

That’s where Biteable can help. It’s fast, simple, and allows you to create and edit studio-quality videos for all your content marketing needs — from video ads to explainers and presentations.

Source: biteable.com

How to Use Video Marketing to Increase eCommerce Sales

When it comes to buying products online, your customers want to see what they’re getting.

You might have invested in high-quality product images, written irresistible descriptions, and even gathered reviews of your products, nothing tells the story quite like an engaging video.

Potential customers are more likely to fall in love with a product if they can see how it works and why other customers are raving about it.

Creating eCommerce videos may seem like a big investment, but the payoff is always worth it. In fact, it’s projected that by 2020 videos will make up to 80 percent of all internet traffic. You want a piece of that digital pie, don’t you?

Here’s why you should use video marketing for your eCommerce business to sell more of your products online and increase awareness of your brand.

Why Should I Use eCommerce Video Marketing?

The statistics on video marketing speak for themselves.

Marketing blog Hubspot found that 78 percent of people watch online videos every week and 55 percent watch them daily.

Did you know that next to Google, YouTube is the second most trafficked website on the web?

What this shows us is that the majority of people watch videos online regularly..

There’s no doubt this shapes the way that customers interact with content, absorb information, make buying decisions, and share content across the web. Those are eyes that you want to see your eCommerce brand and products.

Not only does video content receive a lot of traffic, it can also play a role in conversions. Landing pages with video content have been shown to experience an 80 percent increase in conversions. For email campaigns, even the mention of “video” in the subject line shows a 19 percent higher open rate.

Video content is no longer a “tactic” for showcasing your products online — it’s an entire strategy. Video marketing is especially effective for eCommerce businesses. Here’s why.

What Makes Video Marketing So Effective?

Video marketing allows you to tell a story about your products and engage your potential customers in a unique way. Videos bring your products to life.

While a still photo and a short description give an idea of what your product is about, in a video, you can demonstrate all of the benefits and features.

You can show what it’s like when other customers use your product, what they love about it, and what makes your brand better than the rest. You can use humor, tell a story, or even create a music video.

Benefits of eCommerce Video Marketing

With video marketing for your eCommerce business you can:

  • Explain how to use your products
  • Describe all of the features and functionality
  • Share happy customer reviews
  • Create a story around your product
  • Tell customers about your business mission and values
  • Show your product in action
  • Compare your product to your competitors
  • Instill more confidence in potential customers
  • Drive home the benefits and what makes you stand out

Video content helps your potential customers become more comfortable about your product. They can see with their own eyes the quality of the product.

It also makes it easy for users to share your content on social media, increasing brand awareness and broadening your reach.

Creating viral video content could mean major business benefits for your eCommerce business.

What Types of Videos Can I Create?

The potential for your video content ideas is limited only by your imagination.

As an eCommerce store, you likely offer a range of products, and each one could be marketed differently, in many types of videos.

If you have a solid understanding of what your potential customers want and need and what your existing customers love about your products you can brainstorm what type of video content will resonate with them most.

Here are a few types of videos that you can create to engage potential customers and increase online sales.

Short Marketing Videos

You don’t have to have a fancy camera or video production team to make great marketing videos. Today it’s easier than ever to make high-quality videos from your computer or smartphone.

You can address common questions that customers have, talk about what makes your brand unique, or announce the release of a new product. Just as you would plan out your content marketing, you can plan out your video content with a script, an offer, and plan for where to share your content.

Sometimes short, concise, authentic videos work best for getting potential customers to trust your brand. No need for all the bells and whistles. Just put your best foot forward.

Product Tutorial or How-To Videos

Current and potential customers can both benefit from product tutorial videos. You can show a new customer how to use a product, the benefits, and address any questions people may have.

Animated Product Videos

If you don’t want to be in the video yourself or hire an actor to be in the video, animated videos are also an option. You can find digital animators online to create fun and colorful videos that are sure to catch a potential customer’s attention.

Set-Up/Installation or Product Manual

No one likes to read a lengthy manual. By creating product set-up and installation videos, you can better explain to customers how to set up their new product.

Users are constantly searching for information about products they are already using. Having videos around their common questions is great for search engine optimization (SEO), which will drive more traffic to your eCommerce store or YouTube channel.

Product Reviews & Testimonials

While there are many places where users can check out reviews of your products, nothing is quite as convincing as a video testimonials.

For one, it’s much harder to fake video testimonials, so potential customers are more likely to trust the reviews as authentic. Further, videos are much more engaging than reading reviews online. Once users see those smiles on your customers’ faces, they’ll feel inclined to shop at your online store too.

Expert Interviews

Interviewing experts, either about your products or a topic that is of interest of your audience, is a great way to build authority in your industry. People love to learn new things and hear about upcoming trends from the best-of-the-best.

Plus, you may even broaden your reach if the expert shares your video with their own audience.

Facebook or Instagram Live

With the emergence of live video, such as Facebook Live and Instagram Live, there’s no need for your videos to be pre-recorded.

Simply log into your social media account, plan your message, and go Live. Not only can you talk to your followers in real-time, but you can then share your video on social media or upload it to YouTube to be repurposed into more content.

Live video is incredibly interactive and is a great way for followers to connect with your brand.

Story-Based Videos

The most effective type of video content is story-based videos. These videos don’t just describe your product, they create a narrative around it that your potential customers will remember.

Think of Nike shoe ads. They don’t just describe the features and benefits of the shoe. They show someone playing sports, enjoying their life, and connecting with friends, all while wearing Nike shoes. With that approach, the enjoyment on the actor’s face is all users need to see to be convinced that Nike products will improve their life.

With story-based videos, you can create that sense of connection with your potential customers.

Best eCommerce Product Video Examples

Looking for some examples of eCommerce videos to get you inspired? Here’s how Magento eCommerce clients are using video marketing to increase sales.

Helly Hansen

Read the full eCommerce Case Study.

Cabinets.com Tutorials

See full case study here.

The Little Lovely Company Marketing Video

More about the Little Lovely Company.

Soak&Sleep Product Video

See the Soak&Sleep eCommerce case study.

Learn how to create your own high-converting eCommerce videos to increase online sales and drive brand awareness.

Here are the best video marketing tips for eCommerce stores.

10 Video Marketing Tips to Increase Online Sales

Creating amazing, high-converting eCommerce marketing videos takes work, but the return can be highly beneficial.

Video content can work wonders when it comes to attracting more traffic to your eCommerce website and converting users into paying customers. Even if you have never made a video before, it’s worth it to try your hand at this effective form of marketing.

To create eCommerce videos that are sure to increase sales through your website, follow the steps and video marketing tips below.

1. Know Your Audience

Before you jump into making product videos, we recommend conducting market research to test some concepts. If you’re going to invest time and energy into high-quality videos, you want to be sure they are set up for success.

Make sure you know what your potential customers are really looking for in a product. What are their biggest struggles with solutions or products they have tried in the past? What problem are they trying to solve (if any)?

You can also ask happy customers what they like about your products. All of these can be addressed as benefits and selling points in your videos.

2. Know Your Goals and KPIs

What are you trying to achieve with your videos? Do you want more subscribers? Social shares? Direct sales? Knowing your Key Performance Indicators (KPIs) will help determine your approach and how you plan to measure success.

For example, if you want to raise brand awareness, you may choose to create a more “viral-worthy” video that’s highly engaging, as opposed to an interview or product tutorial.

If, however, your goal is to drive more traffic through SEO, you may choose to create videos around the keywords “best [product] online” or “[brand] vs [brand] review”.

3. Set a Budget

It’s easy to drop a pretty penny on video marketing, especially when your brain is overflowing with creative ideas. But like with every other form of marketing, you need to consider your potential ROI.

Having a budget will help you keep a reasonable margin and set a limit on how much you are able to invest in video creation.

4. Invest in High-Quality

Your budget will determine how much you can spend on video production, but this is also not a place to cut corners. Since your main goal is to make more sales through your eCommerce website, it’s worth it to invest in high-quality video.

You can also look to your competitors to see where they have set the bar. Then you can decide how you can create videos that will stand out from the rest.

5. Keep it Short

As a general rule, shorter is better. You want to drive home the main benefits of your product and not distract viewers from the main point. Include too much filler content and the main objective may be lost.

6. Create a Script

Whether you are creating a pre-recorded video or ‘going live,’ you will want to create a script to keep you on track. Again, this will ensure that you don’t veer from the main point or spend too much time rambling.

Much like copywriting, your video will need a “hook”, to appeal to your audience, and a call-to-action. It’s recommended that you work with a video marketing professional if you aren’t sure how to cultivate a narrative that’s made to sell.

7. Include a Call-to-Action

Once viewers are done watching your video, it should be made very clear what action they are supposed to take next. Be sure to ask them to visit your website, give you a call, click on a button, or take some kind of action to engage with your content.

It may seem like a no-brainer, but users can get confused if your video is left open-ended. Make it easy for them to find you and buy your products online.

8. Use the Right Equipment

Even if you don’t have state-of-the-art equipment, you can use a smartphone camera to record videos for your eCommerce store. However, if you have the means to invest in better equipment or a production team, you will surely reap the rewards.

The right equipment will create a clearer quality video, reduce background noise, add effective lighting, and much more. These things can make all the difference.

9. Edit and Add Music

After you have recorded a video, you can then edit it and add music and other features. You can remove awkward moments, reduce background noise, improve quality, and add subtitles and captions.

Proper editing will make your videos more aesthetically pleasing and engaging. If you don’t know how to edit videos yourself, work with a professional video editor to help you.

10. Share Across Platforms

Since you have invested the time, money, and energy into creating amazing video content, you will want it to have as wide of a reach as possible.

You can repurpose your videos to be featured on your website, shared on social media, and incorporated into your email campaigns. You can do a blog post and embed the video to generate even more organic traffic. If you created product videos, feature these on your product pages.

Remember that video marketing involves marketing, so it is best that you have a plan for how to market your content in multiple ways. This will help you generate the best possible ROI through online sales on your eCommerce store.

Source: business.adobe.com

8 Exciting Video Marketing Trends for 2022

If you’re not already convinced that video has officially arrived as the top form of online content, it’s time to get on board.

Video marketing trends are becoming increasingly important to overall marketing strategies. In 2021, 86% of businesses indicated that they were using video as a marketing tool. To boot, 93% of them say it’s a critical part of their strategy.

Businesses aren’t just guessing, either. They’re responding to clear consumer demand for more video content.

Research has found that 84% of consumers have been convinced to buy a product after watching a video, and they’re twice as likely to share videos than other types of online content. Cisco reported that by 2022, video will account for 82% of all online traffic.

Ready to give your video strategy a boost? Here are 8 emerging video marketing trends for 2022 you should know and try.

Quick Takeaways:

  • Live video has emerged as an essential way for brands to connect with consumers.
  • Videos are an increasingly important part of SEO strategy.
  • Vlogs and social media stories are great ways to show brand personality and create a personal connection with your audience.
  • Most people watch videos with no sound.
  • User-generated content is the most trusted form of online content.

So here are 8 video marketing trends to take you through 2022

Live Video

Live video skyrocketed in importance in 2020 as the pandemic put a halt on in-person events and experiences. It emerged as an essential way for brands to continue connecting with consumers, and today our outlook on what kind of content is “streamable” has been totally transformed.

Live video is being used by everyone from influencers promoting products to music artists holding virtual concerts to Broadway companies streaming full-length productions.

For content marketers, live video should be at the top of the list of video marketing priorities. Even as life is getting back to normal, consumer demand for live video content isn’t going away — it’s growing.

And while consumers prefer video content in general, they engage at a much higher rate when the content is live. On Facebook, for example, users watch live videos for 3x longer than pre-recorded videos, and live content generates 6x more interactions.

Surprisingly, though, only 28% of video marketers intend to use Facebook Live as part of their strategy (and this stat is similar across social media platforms). More B2B Marketers are reporting the use of video email marketing as an effective tool.

The takeaway? Brands have an opportunity to build engagement and gain a competitive advantage by embracing live video right now.

Smartphone Production

Gone are the days when video marketing required expensive equipment and a big production budget. In fact, even brands that can afford those things are turning to smartphones to create more relatable, authentic content.

Apple gave the concept a platform in their wildly successful #ShotOniPhone campaign. They asked users to submit their best iPhone shots for a chance to have them featured on an Apple commercial or billboard.

Over the years the campaign has generated more than 15 million submissions and proven that video content created on a smartphone can be indistinguishable from what we see in traditional media.

In an interesting turn of events, social media influencers have surpassed even seasoned video marketing professionals when it comes to perfecting the art of smartphone video content.

Perfectly edited TikToks, vlogs, sponsored ads, you name it — it’s the amateurs who are doing it best right now when it comes to smartphone video.

Brands are getting on board, though, as they quickly realize that this type of real-life content is resonating with consumers more than salesy ads.

So if you’ve been thinking about creating more video content but worrying you might not have the equipment, here’s your sign: all you need is a little inspiration and the device in your hand.

Search-Optimized Videos

SEO is nothing new, but what about videos optimized for search? Forrester recently found that videos are 53 times more likely to generate first-page rankings than other traditional SEO techniques. Brightedge reports that Google is now putting video snippets next to 26% of search results, and users are more likely to click them when they do.

So how can you use videos to optimize your search engine results? Focus on three areas: relevance, consistency, and backend optimization.

First, be sure your videos all have a clear goal in mind. Make them relevant to consumers by answering their questions, educating them on important topics related to your brand, and creating video content that’s interesting to watch.

Next, be consistent. Just like with traditional SEO content, consistency is key to boosting your rankings. Create video content frequently and always publish it to your website where it will help boost traffic.

Finally, don’t forget important technical optimization steps like title tags, keywords in descriptions, choosing appropriate thumbnail images, and responding to comments to drive engagement.


We know that brand storytelling is one of the most effective ways to connect with consumers, develop your brand personality, and get your audiences engaged. Vlogs (or video blogs) are a great vehicle for telling those stories.

They position the creator or brand as the main character, telling the story of topics, events, and experiences from their perspective and helping consumers get a better understanding of who they are.

Vlogs are another tactic that influencers have already perfected — you can find vlogs on just about any topic from parenting to sports to pet care to travel (you name it). They’ve upped the ante for traditional bloggers in a world where even great text-only narratives aren’t enough to keep audiences coming back for more.

And it’s not just text that vlogs are outperforming. According to Think with Google, travel vlogs get 4x more social engagement than any other type of travel content on YouTube.

Graph showing travel vlogs earn 4x more engagement than other YouTube travel content

Image Source

But research also shows that the overwhelming majority of vlog content is published by individual creators, meaning it’s time for brands to get on board with this video marketing trend. Vlogs are a great opportunity to create a human connection between your team members and your audience, showcase your brand personality, and keep consumers coming back for more of your content.

Social Media Stories

Like vlogs, social media stories show a brand’s personality and create a more personal connection than other video content. But social media stories aren’t exactly the same.

Mainly, they’re meant to be more casual. If vlogs are an edited version of your brand’s overarching tale, social media stories are the day to day outtakes that don’t belong in the final version (but that everyone still wants to see).

Social media stories also offer tons of ways to get interactive with your consumers. Use the questions feature on Instagram to do Q&A with your audience. Post polls to get their input on products and ideas.

Ask customers to tag you in their own stories so you can share the ways they’re wearing or using your products. These are just a few examples!

Sephora social media story

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Check out these brands who are already doing social media stories really well.

AR/VR Videos

AR and VR content has been around for awhile, but it’s finally finding its way into mainstream video marketing as technology becomes more accessible and consumers demand increasingly interactive content. Looking to the future, brands need to be ready to incorporate it into their video marketing strategies as traditional video may not always be enough.

The pandemic has accelerated the growth of AR and VR as brands across industries used it to create virtual experiences. Retail stores offered virtual “try before you buy,” healthcare providers used AR and VR for self-guided diagnostics, and educators kept students engaged with AR- and VR-powered games and activities.

Just like with live video, our view on what kinds of experiences can be virtual has transformed over the past year and a half, and consumers will be unlikely to want to give up the convenience and accessibility these virtual options provide. AR and VR may never totally replace the in-person experience, but they’re definitely here to stay as a key tactic for video marketers.

Silent Videos

Marketers today are creating videos specifically to be watched silently. Sounds crazy, right? Isn’t the whole point of a video to have image and sound? Not anymore.

A whopping 85% of videos on Facebook are watched without sound. In fact, 80% of consumers report that they have a negative reaction when an ad plays a loud sound unexpectedly. People are watching videos on their smartphones everywhere they go — in crowded waiting rooms, on public transportation, in classrooms, and even in meetings (let’s be honest).

This means that if you want people to stick around and watch your content, you need to optimize it for silent viewing. The good news is that most of the time, all it takes is the addition of closed captions to keep people engaged. People watch captioned ads for 12% longer on average than videos without captions. A quick fix!

User-Generated Content

Consumers overwhelmingly trust user-generated content more than branded content. In fact, 85% think UGC is more trustworthy and nearly 70% find it more authentic and appealing.

User generated content statistics

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Rather than fight against the trend, you can partner with satisfied customers to have them act as brand advocates. Customers can generate video content on their own social channels and you can reshare it to give it more visibility.

Over time, this user-generated content builds consumer trust and influences purchase decisions. And finding brand advocates can be easy with the right approach! Offering incentives, working with influencers, creating referral programs, and simply asking are all ways to get satisfied customers on board with sharing stories and videos about their positive experiences with your brand.

Create Compelling Content to Support Your Video Strategy

Videos are one of the most important pieces of a strong marketing strategy for 2022 and well into the future — but video can’t do it alone. Brands need a strong comprehensive marketing strategy and compelling content to drive results.

Our team has writers and experienced marketing professionals who can help you build a strategy and deliver optimized, ready-to-publish content every single week.

Source: marketinginsidergroup.com ~

2 questions to uncover your passion — and turn it into a career by Noeline Kirabo

What’s your passion? Social entrepreneur Noeline Kirabo reflects on her work helping out-of-school young people in Uganda turn their passions into profitable businesses — and shares the two questions you can ask yourself to begin doing the same.
When you have a job that pays you enough to cover your basic needs, your bills, and even some more to spend, the assumption is that you’d be happy, or, even better, fulfilled. And it seems unthinkable when you wake up and say you’re going to leave a job like that to pursue a passion. And that was my dilemma six years ago. I had a comfortable job, I lived a comfortable life, and people expected me to be fulfilled, but I wasn’t. There was something in me that wanted more. There was a misalignment between the things I did on a daily basis and the things that I deeply cared about.

And so I decided to quit and explore the possibility of bringing this passion into my daily routine. And the thing about finding your passion is that it’s not straightforward. Even for people with money and degrees, still struggle to identify their passion. And here I was as a 30-year-old, talking about finding my passion and turning it into a career. Literally, people told me, “You don’t talk about passion until you’ve made enough money —


or at least until you’re ready to retire.” Because there’s a notion that looking inward and finding the things that give us pleasure and fulfillment is a luxury that only the rich can enjoy or a pleasure that only the retired can indulge in. Which made me wonder: Is passion only for the rich, or an experience only the retired can enjoy?


For many of us, we’ve been led to believe that life is a race of survival. We’ve been conditioned to see ourselves as survivors that must do everything in our power to survive. In Africa, we’re nurtured to go through school, cram, and pass, in the hope that you get a job after. And if you do, stick at it no matter how much it sucks.


Until you get a better offer or you’re asked to retire. And as a dropout, I knew that I was not entitled to anything. Every opportunity was a privilege. And so when I thought about quitting, it was a huge risk.


I was given two alternatives, which are the most popular in Africa. The first one is to sign up for any course at a vocational institution and do it. My second option, settle for any job offer you can get, no matter the working conditions, and do it. That probably explains why we have so many of our young people being trafficked in search of greener pastures.


I opted for the first option. I did look at a couple of vocational institutions in the hope that I would find a course that resonated with my persona, my dream, and my aspiration. I was disappointed to learn that there was no room for misfits like me in these institutions. The education system in many parts of the world has been designed around preselected options that young people are expected to fit in or risk becoming misfits. And so going through school, I was nurtured and conditioned to think in the straight line and stay within the straight line.


But when I dropped out, I discovered a world of possibilities. I knew I could be anything, I could study anything, and so I leveraged free online courses. That’s how I built my CV, got into employment, and worked for eight years. And after eight years, I told myself there must be more to life than just going through the routines of life.


So in 2014, I started an organization called Kyusa where we are working with out-of-school youth and empowering them to turn their passions into profitable, scalable, and sustainable businesses.


Now, when we talk about passion, one of the most common questions that people ask is, “What is passion? How do I even find it?” And in the simplest definition, passion is a collection of your life experiences that give you the deepest sense of fulfillment. And to identify your passion, you need to look inward. So we use two reflective questions. The first question we ask is, “If you had all the time and the money in the world, what would you spend your time doing?” It sounds like a very simple question, but many people struggle to answer this question because they’ve just never thought about it.


The second question we ask is, “What makes you happy or gives you the deepest sense of fulfillment?” Now, you would assume that we all know what makes us happy, but it’s also interesting to note that so many people have no idea what makes them happy because they are so busy going through the routines of life, they’ve never stopped to look inward. And so identifying the things that give us a deep sense of fulfillment and the things that give us deep joy are thoughts that begin to direct us in the direction of our passion. And just in case you’re wondering what your answers are to those two questions, I invite you to sit with these questions later and just reflect about it.


However, I am also aware that passion alone cannot guarantee success in life. And I should note that not every passion can become a career. For passion to become a career, it must be coupled with the right set of skills, conditioning, and positioning. So when we get our young people to look inward, we also ask them what skills do you have, what talents do you have, what experience do you have that you can use to build a niche in the marketplace. But more than that, we also look at the market trends, because it doesn’t matter how much you love and enjoy it. If nobody wants it or is willing to pay for it, it can’t be a career. It’s just a hobby.


And the third thing we look at is how do you position yourself? Who are you targeting? Who do you want to sell to? Why would they want to buy from you? And so the combination of the three is what enables you to move from just a passion to a business. And many of our young people have been able to turn their ideas and burning desires into profitable businesses or social enterprises, and they’re not just creating jobs, but they are solving societal challenges.


I’ll share with you two examples. One of them is Esther. I met Esther two years ago. She had been out of school for two years, and she had been deeply affected by her dropping out. As a result, she had experienced severe depression to a point where she attempted to take her own life several times. Her friends and family didn’t know what to do for her. They simply prayed for her. When I met Esther and I started to converse with her, I asked her a simple question. I said, “If you had all the time and the money in the world, what would you do?” Without thinking or hesitation, her eyes lit up and she began to tell me how she wanted to change the lives of young people. She wanted to restore hope and dignity to other teenagers by helping them make informed decisions about life.


I was certain of the fact that this burning desire in her was unquenchable. And so we worked with Esther to put a framework around this desire. Today, she runs a social enterprise in her village, raising awareness about substance abuse, mental health, sexual reproductive health and is helping other school dropouts acquire vocational skills, so they can make a living for themselves. Esther turned 20 this year, and for the last two years, she has organized an annual teen fest that brings together over 500 teenagers.


Young people that are able to network and collaborate on different projects, but more importantly to meet professionals they would otherwise never have met.


This is all engineered by a girl that believed the world had no room for her, that without education she would never amount to anything. But by looking inward and tapping into a burning desire, putting structure around it, it has become a model that not only changed her life but is transforming the lives of hundreds of young people every year.


My other example is Musa. Musa is a natural artistic guy. He’s the kind that would look at any design and replicate it with ease. And so he seeks to recognize that ability in him. When I met Musa, he was doing all kinds of crafts — bags, belts, wallets — but it was more of a part-time thing. Or sometimes, if he was really broke and needed to make quick money, then he would come up with a design and sell it. But he had never thought of it as a business.


We started working with Musa, helping him shift his mindset from a hobby to a business and beginning to rethink how he can make products that he could sell and even be able to scale. Musa makes some of the most amazing bags I’ve ever seen, and over the last one year, Musa’s business has grown. He has been recognized in different places. Currently, he’s talking about exporting to developed countries.


Musa, like any other dropout, believed that without academic credentials, he wouldn’t amount to anything. He thought the talent he had was nothing simply because he did not have an academic paper to define him. But by looking inward and finding that what he had was the greatest asset and supporting him to turn it into a business, he’s not just living — he’s thriving.


The thing about looking inward is that it can be scary, especially if you’re doing it for the first time. But the truth is you never truly start living until you learn to live from the inside out. And in unlocking potential, we need to look inward to identify the things that give us a deep sense of fulfillment, the things that give us the deepest joy, and then weave them into the patterns of our daily routines. In so doing, we cease to work and we start to live. And the thing about living is that you never have to retire or to resign.


And so as you think about unlocking the potential for ourselves, for our young people, for our children, let’s not condition them to look outward but condition them to look inward to tap into who they are and bring that self into what they do every day.


When you cease to work and you live, when passion becomes a career, you don’t just excel, you become unstoppable.

NOTE: This talk was presented at an official TED conference. TED’s editors chose to feature it for you.
Noeline Kirabo self-educated her way out of the slums of Kampala, Uganda. Now she helps vulnerable youth gain skills to turn their passions into profitable businesses.
Source: ted.com ~ By: Noeline Kirabo ~ Image: ted.com
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