Newsletter, 6/1/22

Social media and eCommerce are a match made in heaven

Marketers have been using social platforms to connect with eCommerce customers for a while now. And for a good reason — more and more internet users shop online and use social media to research brands.

Take a look at these recent stats:

  • 76.8% of global internet users purchased a product online in 2020.
  • 44.8% of global internet users use social media to search for brand-related information.
  • More than half of global internet users between the ages of 16 and 24 use social media to research brands (55.9% female users and 51% male users).

How to Sell a Product Online

Make a plan for what you’ll sell online, who you’ll sell it to, and how—using these 10 steps.

The world of e-commerce holds great promise for small businesses. In the U.S. in 2020 alone, online sales increased 44% and represented 21.3% of total retail sales for the year. Of course, the coronavirus pandemic had something to do with the jump, but these numbers had already been steadily on the rise. If you have a brick-and-mortar business that you envision bringing online or if you’re thinking of launching a product for the first time, this could be your moment… READ MORE

How to Use Social Media for Ecommerce

Most social media networks currently offer free built-in solutions for advertising, selling, and customer service — a.k.a tools that can push the needle on your sales.

In this article, we will go over all the ways you can use social media to market your eCommerce store. So, if you’re building a social media presence for your eCommerce from scratch or looking for ways to refresh your marketing strategy, you’ve found the right place!

But first, let’s get some definitions out of the way… READ MORE

What is E-Commerce?

At its core, e-commerce refers to the purchase and sale of goods and/or services via electronic channels such as the internet. E-commerce was first introduced in the 1960s via an electronic data interchange (EDI) on value-added networks (VANs). The medium grew with the increased availability of internet access and the advent of popular online sellers in the 1990s and early 2000s. Amazon began operating as a book-shipping business in Jeff Bezos’ garage in 1995. eBay, which enables consumers to sell to each other online, introduced online auctions in 1995 and exploded with the 1997 Beanie Babies frenzy.

Like any digital technology or consumer-based purchasing market, e-commerce has evolved over the years. As mobile devices became more popular, mobile commerce has become its own market. With the rise of such sites as Facebook and Pinterest, social media has become an important driver of e-commerce. As of 2014, Facebook drove 85 percent of social media-originating sales on e-commerce platform Shopify, per Paymill… READ MORE

Social Media Strategy for E-commerce: 7 of the Best Campaigns We’ve Ever Seen

Social media is a noisy marketplace.

With millions of images, articles, and videos published every day, it’s challenging for new businesses to get noticed.

And it’s only getting harder.

Today, there are currently 4.48 billion social media users around the globe. That means there’s a lot of potential to drive engagement and increase revenue.

The problem, though, is social media users don’t like being sold to. You only need to turn on the news to see the recent backlash regarding ads and sponsored posts on Facebook, among other platforms.

So, how can you design a social media strategy for e-commerce that drives more sales without being salesy… READ MORE

If you’d like to give social commerce a try, check out these guides to setting up

An Instagram Shop, Rather than directing customers to your website, Instagram Shopping allows them to select and purchase products easily from the app.

A Facebook Shop. Facebook Shops catalogs your products in collections, allowing interested customers to browse, save, share, and even buy your products within the app.

Product Pins on Pinterest. Product Pins help you get your products in front of people on Pinterest who are already looking for ideas and things to buy.


Newsletter, 5/10/22

Authority in business relates to the amount of respect that everyone has for your company, and how people view your skills.

What Is Authority and Why Does Your Business Need It?

Authority is a term that gets thrown around a lot in the business realm. Clearly, most of us understand the concept of authority in a general sense. We’re supposed to respect people with authority, but how does this relate to businesses?

Your company must have authority, but why? What does it mean, and how come it’s so important?

What is authority?

In a business sense, companies with authority are seen to be on a pedestal above the rest. These businesses know a lot about their field – they’re experts. If consumers are looking for advice, or they want to know which business to trust with their money, then they’ll look for authoritative sources.

So, in many ways, your authority is your reputation. It relates to the amount of respect that everyone has for your company, and how people view your skills. If you’re not seen to have much authority, then you’re viewed as a business that’s low down in the pecking order. READ MORE

5 Ways to Build Authority With Any Prospect

But while trust is necessary for a good working relationship, it’s not enough. You have to establish authority as well.

When you call a prospect for the first time, you probably haven’t given them any reason to care about what you’re saying. They’re thinking:

    • Who is this person?
    • Why should I believe anything they say?
    • Do they even know anything about me?

Authority is different from trust. Establishing authority requires showing that you’re a specialist in a particular subject matter or process, and possess a particular skill set that can help your prospect.

Establishing authority is also necessary to stay in control of the sales process. If you seem like a hot mess, your prospects won’t believe that you’re able to truly understand their problems, much less help them come up with a viable solution. Sales reps who convey authority come prepared to calls, think a few steps ahead, and project confidence. READ MORE

11 Psychology Tips to Get Prospects to Trust You Faster

A shifty, duplicitous salesperson is unlikely to have a successful career. Business leaders want to buy from people they trust. Sell a few bad deals, and an unsavory reputation will begin to precede you.

However, the majority of salespeople don’t fit the slimy “used car salesman” stereotype. At the beginning of a sales engagement, most get stuck in that precarious middle ground between trustworthy and downright dishonest. The buyer doesn’t have reason to mistrust the rep, but they don’t exactly have faith in the salesperson either.

To become a “trusted advisor” — as so many thought leaders advocate — a rep must first gain their prospects’ trust. While trust is an intangible and somewhat slippery metric, there are still some concrete actions salespeople can take to build rapport with buyers and win their faith faster.

Here are 11 psychology-inspired tips to help you build trust with buyers in a snap. READ MORE

7 Ways to Build Consumer Trust Naturally

Trust can’t be established quickly or through gimmicks. Companies that have lost consumer trust — you know the ones — know this all too well.

Before customers make a purchase from you, they need to be able to trust you. They need to trust that your messages are accurate, that what you’re selling matches up to what you say it is and that if anything goes wrong with the transaction, you’ll support them.

The problem is, that trust can’t be established quickly or through gimmicks; companies that have lost consumer trust know this all too well. As they try to repair their image, they realize that a handful of advertisements can’t undo the negative associations in people’s minds. Trust can’t be forced down people’s throats, and it can’t be tricked out of people.

Instead, you have to earn consumer trust naturally. But how can you do this? READ MORE

Newsletter, The Value of Mentoring

Mentoring Statistics in 2022: Everything You Need to Know

Updated for 2022: Having a mentoring relationship is often noted as being one of the most beneficial things you can do for your career and personal development. Whether you want a mentor to progress in your career or are someone who struggles with soft skills, a mentor is there to help you develop on your journey. A vast number of studies have shown that some incredible benefits come with being a mentor or being mentored, from an enhanced network and the higher possibilities of being promoted within your organization. We’re now seeing the number of people looking for a mentor rapidly increase with the number of businesses now implementing mentoring programs to improve the learning, development, and skills of their employees. With the demand for mentoring rapidly increasing and a large amount of research available, we’ve compiled the latest mentoring statistics list, some of which you probably didn’t know about… READ MORE

76% Of People Think Mentors Are Important, But Only 37% Have One

Many successful people attribute part of their professional success to having a mentor. Mentors provide a wealth of knowledge and experience to us, they guide us through challenges and increase our likelihood of success, they lift us up and take our success personally. They are invaluable.

So why do only 37% of professionals have one?

Olivet Nazarene University wondered why too. They recently surveyed 3,000 people about professional mentor-mentee relationships to see what they look like in 2019.

Here’s what they found:

  1. 76% of people think mentors are important, however, only 37% of people currently have one.
  2. Most people opt for same-sex mentors (69% women, 82% men)
  3. People with mentors are happier at their current jobs than those without.
  4. Only 14% of mentor relationships started by asking someone to be their mentor. 61% of those relationships developed naturally…  READ MORE

Data Shows Mentors are Vital to Small Business Success

A survey of more than 200 small businesses sheds light on the importance of mentorship among entrepreneurs.

Kabbage, Inc., a global financial services, technology and data platform serving small businesses, surveyed more than 200 small businesses throughout the US to understand the importance of mentorship to small business owners. The findings show:

Only 22 percent of small businesses had mentors when they started business. Another 17 percent indicated they have an advisor, which suggests a paid relationship for consulting and advice. This leaves a wide percentage of business owners, 63 percent, not pursuing professional guidance at the onset of their business.

92 percent of small businesses agree mentors have a direct impact on the growth and the survival of their business. A separate Kabbage report revealed that 84 percent of small businesses reach profitability in the first four years of their business, with 68 percent attaining profitability in the first year. The early years of any business is a crucial make-or-break period and most small businesses agree mentors are vital to success. READ MORE

10 Top Ways to Recruit Mentors Within Your Business

Recruiting mentors is one of the biggest challenges organizations face when starting a mentoring program, so here are our top 10 ideas to help you out.

How effective your mentoring program is entirely dependent on the participants you recruit. Mentoring within an organization is becoming increasingly significant with 67% of businesses reporting an increase in productivity and 55% stating an increase in profits due to mentoring programs. Starting a program within your company is the start of truly exciting times ahead and a chance for real transformation.

Over the years, mentoring has proven extremely beneficial to organizations with the benefits outweighing any costs involved. However, one of the most frequent challenges faced is actually how to recruit effective mentors within your organization. You should be considering these ideas when it comes to recruiting and retaining your mentors… READ MORE

Newsletter, 2/26/22

Join us for our May Beauty Challenge

Join in on this 14-day Beauty Challenge which will nourish you from the inside out. You’ll be looking and feeling better than ever, just in time for summer!

Isagenix Collagen Elixir

Glow Radiantly, Live Beautifully

Infused with an innovative blend of marine collagen peptides and powerful botanicals, Collagen Elixir™ indulges your skin with both beauty and nourishment from the inside out.

    • Helps reduce the appearance of fine lines and wrinkles by improving skin elasticity with 5 grams of marine collagen peptides.
    • Maintain a more youthful appearance with increased collagen production.
    • Protect against the damaging effects of photoaging.
    • Enjoy an excellent source of vitamin C, zinc, and biotin.
    • Boast a healthy glow with a powerful beauty blend of superfoods.
    • Experience a glow up with extra support for hair and nails.
    • Taste the glow of wild berries and hints of sweet botanicals.


Health Benefits of Collagen

Potential Health Benefits of Collagen Supplements

Because it makes up so many critical parts of our bodies, collagen is not only beneficial but essential to maintaining good health. However, the benefits of collagen supplements are still debated. While there is reasonable evidence that they help maintain hydrated skin and relieve osteoarthritis pain, more research is needed into less well-understood benefits, such as lowering blood pressure and blood sugar levels.

Here are some commonly cited benefits of collagen supplements:

    • Stronger Bones…
    • Skin Elasticity and Hydration…
    • Thicker Hair…
    • Healthier Nails…
    • Reduced Osteoarthritis Pain…
    • Increased Muscle Mass…   READ MORE

IsaLean® Shake

Eat clean, look lean, and sip your way to maximum nutrition. IsaLean® Shake is a superfood meal in a scoop full of essential nutrients and made with undenatured whey. It tastes as good as it sounds.

    • 24 grams of high-quality protein including undenatured whey from grass-fed cows.
    • 23 vitamins and minerals.
    • Helps boost metabolism and build lean muscle.
    • Superior amino acid profile and branched-chain amino acids.
    • Active enzymes for optimal digestion.


Is It a Good Idea to Drink a Protein Shake for Breakfast?

Protein shakes can be an easy breakfast option for those short on time in the morning.

In addition to being quick, portable, and nutritious, protein shakes are highly versatile and can be tailored to fit your specific tastes and preferences.

What’s more, protein shakes may be used to boost your workout routine and help speed weight loss.

This article looks at the benefits and downsides of drinking a protein shake for breakfast, as well as its potential effects on weight loss and fitness.


  • Quick and convenient…
  • Keeps you feeling full…
  • Helps squeeze in extra nutrients…


Join The May Beauty Challenge!

Here’s a simple and fun challenge to help you look and feel your best!

Join in on this 14 day Beauty Challenge which will nourish you from the inside out. You’ll be looking and feeling radiant just in time for summer!

Beauty begins within with Isagenix Collagen Elixir and IsaLean Shakes.

These two supplements paired together each day will provide you with everything you need and more to achieve that beautiful, healthy glow!

More details about Isagenix Collagen Elixir and IsaLean Shakes below.

Existing Isagenix Customers:

Let your coach know and click the “Sign Me Up!” link below.

We will reach out to ensure you have the products you need for the two week challenge.

 New Customers:

Click the “Sign Me Up!” link below.

We will reach out to get your account set up and order your products.

Your first order includes FREE SHIPPING!

Beauty Challenge Products cost between $181-$192 (depending which IsaLean Shakes you choose) and includes:

30 Bottles Isagenix Collagen Elixir

14 Servings IsaLean Shake of your choice

Commit today and get glowing!

We are so excited to connect with you and support you throughout this Beauty Challenge. Feel free to share this challenge with your family and friends and encourage them to sign up with you!

The products in this challenge and all Isagenix products are completely RISK FREE.

Get RESULTS or get a REFUND..

Newsletter; eCommerce & Network Marketing, 4/20/22

You’ve done your research.

You read 20 different blog posts and watched 5 hours of video on Youtube.

You left no book unturned.

Even the gurus told you how to be successful.

You know exactly what it takes to succeed, but there’s one problem.

You haven’t started.

As Michael Jordan once said, “you miss 100% of the shots you don’t take”.

You can never have a successful business if you don’t start.

The Network Marketing Business Model: Is it Right for You?

3 Different Types of Network Marketing Programs

Network marketing is a business model that relies on a network of distributors to grow a business. It typically involves using three basic types of systematic strategies to make money: lead generation, recruiting, and building and management. There are many types of network marketing, including single-tier, two-tier, and multi-level.

Single-Tier Network Marketing

Two-Tier Network Marketing

Multi-Level Marketing


5 Network Marketing Tips to Jumpstart Your Business

With so many new home-based and online opportunities, there are a ton of ways to make money at home and in your spare time.

Starting a business can be intimidating and stressful, but you’re equipped with the proper knowledge and resources. Now you have to jump in.

If you’ve been struggling with starting a business, keep reading because we’ve compiled a list of 5 network marketing tips to help you out. READ MORE

10 Simple Yet Powerful Business Goals to Set This Year

We often think of the goal setting process as something done when we first start a business or a new job. However, the reality is that we need to be regularly setting new business goals as well as monitoring the progress of past goals.

I personally think it’s best to assess and establish business goals during the first quarter of the new year in order to stay motivated and commit to your goals. This allows for both you and your employees to have a clear understanding of what the expectations are over the coming year. READ MORE

How to Succeed at Network Marketing Without Annoying Anyone

Network Marketing, Multi-Level-Marketing, MLM, are all terms for a common business structure in which companies utilize a sales force made up of “Independent Distributors” to market their products. It’s a business structure that has been around for a long time and the appeal of it comes from a distributor getting residual income, having their own business, and being their own boss. In short, it’s the American dream. READ MORE

Learn What Great Leaders Do to Achieve Their Goals

Are you trying to improve yourself so you can become a thought leader in your field? It’s surely challenging and sometimes overwhelming when you have to handle multiple responsibilities and demands. The good news is, that you CAN achieve your goal and become what you aspire to be!

Get this FREE Guide 5 Things Great Leaders Do to Achieve Their Goals and find out what you can do right away to reach your full potential and meet your goals! GET THE FREE GUIDE

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