8 Exciting Video Marketing Trends for 2022

If you’re not already convinced that video has officially arrived as the top form of online content, it’s time to get on board.

Video marketing trends are becoming increasingly important to overall marketing strategies. In 2021, 86% of businesses indicated that they were using video as a marketing tool. To boot, 93% of them say it’s a critical part of their strategy.

Businesses aren’t just guessing, either. They’re responding to clear consumer demand for more video content.

Research has found that 84% of consumers have been convinced to buy a product after watching a video, and they’re twice as likely to share videos than other types of online content. Cisco reported that by 2022, video will account for 82% of all online traffic.

Ready to give your video strategy a boost? Here are 8 emerging video marketing trends for 2022 you should know and try.

Quick Takeaways:

  • Live video has emerged as an essential way for brands to connect with consumers.
  • Videos are an increasingly important part of SEO strategy.
  • Vlogs and social media stories are great ways to show brand personality and create a personal connection with your audience.
  • Most people watch videos with no sound.
  • User-generated content is the most trusted form of online content.

So here are 8 video marketing trends to take you through 2022

Live Video

Live video skyrocketed in importance in 2020 as the pandemic put a halt on in-person events and experiences. It emerged as an essential way for brands to continue connecting with consumers, and today our outlook on what kind of content is “streamable” has been totally transformed.

Live video is being used by everyone from influencers promoting products to music artists holding virtual concerts to Broadway companies streaming full-length productions.

For content marketers, live video should be at the top of the list of video marketing priorities. Even as life is getting back to normal, consumer demand for live video content isn’t going away — it’s growing.

And while consumers prefer video content in general, they engage at a much higher rate when the content is live. On Facebook, for example, users watch live videos for 3x longer than pre-recorded videos, and live content generates 6x more interactions.

Surprisingly, though, only 28% of video marketers intend to use Facebook Live as part of their strategy (and this stat is similar across social media platforms). More B2B Marketers are reporting the use of video email marketing as an effective tool.

The takeaway? Brands have an opportunity to build engagement and gain a competitive advantage by embracing live video right now.

Smartphone Production

Gone are the days when video marketing required expensive equipment and a big production budget. In fact, even brands that can afford those things are turning to smartphones to create more relatable, authentic content.

Apple gave the concept a platform in their wildly successful #ShotOniPhone campaign. They asked users to submit their best iPhone shots for a chance to have them featured on an Apple commercial or billboard.

Over the years the campaign has generated more than 15 million submissions and proven that video content created on a smartphone can be indistinguishable from what we see in traditional media.

In an interesting turn of events, social media influencers have surpassed even seasoned video marketing professionals when it comes to perfecting the art of smartphone video content.

Perfectly edited TikToks, vlogs, sponsored ads, you name it — it’s the amateurs who are doing it best right now when it comes to smartphone video.

Brands are getting on board, though, as they quickly realize that this type of real-life content is resonating with consumers more than salesy ads.

So if you’ve been thinking about creating more video content but worrying you might not have the equipment, here’s your sign: all you need is a little inspiration and the device in your hand.

Search-Optimized Videos

SEO is nothing new, but what about videos optimized for search? Forrester recently found that videos are 53 times more likely to generate first-page rankings than other traditional SEO techniques. Brightedge reports that Google is now putting video snippets next to 26% of search results, and users are more likely to click them when they do.

So how can you use videos to optimize your search engine results? Focus on three areas: relevance, consistency, and backend optimization.

First, be sure your videos all have a clear goal in mind. Make them relevant to consumers by answering their questions, educating them on important topics related to your brand, and creating video content that’s interesting to watch.

Next, be consistent. Just like with traditional SEO content, consistency is key to boosting your rankings. Create video content frequently and always publish it to your website where it will help boost traffic.

Finally, don’t forget important technical optimization steps like title tags, keywords in descriptions, choosing appropriate thumbnail images, and responding to comments to drive engagement.

Vlogs

We know that brand storytelling is one of the most effective ways to connect with consumers, develop your brand personality, and get your audiences engaged. Vlogs (or video blogs) are a great vehicle for telling those stories.

They position the creator or brand as the main character, telling the story of topics, events, and experiences from their perspective and helping consumers get a better understanding of who they are.

Vlogs are another tactic that influencers have already perfected — you can find vlogs on just about any topic from parenting to sports to pet care to travel (you name it). They’ve upped the ante for traditional bloggers in a world where even great text-only narratives aren’t enough to keep audiences coming back for more.

And it’s not just text that vlogs are outperforming. According to Think with Google, travel vlogs get 4x more social engagement than any other type of travel content on YouTube.

Graph showing travel vlogs earn 4x more engagement than other YouTube travel content

Image Source

But research also shows that the overwhelming majority of vlog content is published by individual creators, meaning it’s time for brands to get on board with this video marketing trend. Vlogs are a great opportunity to create a human connection between your team members and your audience, showcase your brand personality, and keep consumers coming back for more of your content.

Social Media Stories

Like vlogs, social media stories show a brand’s personality and create a more personal connection than other video content. But social media stories aren’t exactly the same.

Mainly, they’re meant to be more casual. If vlogs are an edited version of your brand’s overarching tale, social media stories are the day to day outtakes that don’t belong in the final version (but that everyone still wants to see).

Social media stories also offer tons of ways to get interactive with your consumers. Use the questions feature on Instagram to do Q&A with your audience. Post polls to get their input on products and ideas.

Ask customers to tag you in their own stories so you can share the ways they’re wearing or using your products. These are just a few examples!

Sephora social media story

Image Source

Check out these brands who are already doing social media stories really well.

AR/VR Videos

AR and VR content has been around for awhile, but it’s finally finding its way into mainstream video marketing as technology becomes more accessible and consumers demand increasingly interactive content. Looking to the future, brands need to be ready to incorporate it into their video marketing strategies as traditional video may not always be enough.

The pandemic has accelerated the growth of AR and VR as brands across industries used it to create virtual experiences. Retail stores offered virtual “try before you buy,” healthcare providers used AR and VR for self-guided diagnostics, and educators kept students engaged with AR- and VR-powered games and activities.

Just like with live video, our view on what kinds of experiences can be virtual has transformed over the past year and a half, and consumers will be unlikely to want to give up the convenience and accessibility these virtual options provide. AR and VR may never totally replace the in-person experience, but they’re definitely here to stay as a key tactic for video marketers.

Silent Videos

Marketers today are creating videos specifically to be watched silently. Sounds crazy, right? Isn’t the whole point of a video to have image and sound? Not anymore.

A whopping 85% of videos on Facebook are watched without sound. In fact, 80% of consumers report that they have a negative reaction when an ad plays a loud sound unexpectedly. People are watching videos on their smartphones everywhere they go — in crowded waiting rooms, on public transportation, in classrooms, and even in meetings (let’s be honest).

This means that if you want people to stick around and watch your content, you need to optimize it for silent viewing. The good news is that most of the time, all it takes is the addition of closed captions to keep people engaged. People watch captioned ads for 12% longer on average than videos without captions. A quick fix!

User-Generated Content

Consumers overwhelmingly trust user-generated content more than branded content. In fact, 85% think UGC is more trustworthy and nearly 70% find it more authentic and appealing.

User generated content statistics

Image Source

Rather than fight against the trend, you can partner with satisfied customers to have them act as brand advocates. Customers can generate video content on their own social channels and you can reshare it to give it more visibility.

Over time, this user-generated content builds consumer trust and influences purchase decisions. And finding brand advocates can be easy with the right approach! Offering incentives, working with influencers, creating referral programs, and simply asking are all ways to get satisfied customers on board with sharing stories and videos about their positive experiences with your brand.

Create Compelling Content to Support Your Video Strategy

Videos are one of the most important pieces of a strong marketing strategy for 2022 and well into the future — but video can’t do it alone. Brands need a strong comprehensive marketing strategy and compelling content to drive results.

Our team has writers and experienced marketing professionals who can help you build a strategy and deliver optimized, ready-to-publish content every single week.

Source: marketinginsidergroup.com ~

2 questions to uncover your passion — and turn it into a career by Noeline Kirabo

What’s your passion? Social entrepreneur Noeline Kirabo reflects on her work helping out-of-school young people in Uganda turn their passions into profitable businesses — and shares the two questions you can ask yourself to begin doing the same.
Transcript
When you have a job that pays you enough to cover your basic needs, your bills, and even some more to spend, the assumption is that you’d be happy, or, even better, fulfilled. And it seems unthinkable when you wake up and say you’re going to leave a job like that to pursue a passion. And that was my dilemma six years ago. I had a comfortable job, I lived a comfortable life, and people expected me to be fulfilled, but I wasn’t. There was something in me that wanted more. There was a misalignment between the things I did on a daily basis and the things that I deeply cared about.
00:39

And so I decided to quit and explore the possibility of bringing this passion into my daily routine. And the thing about finding your passion is that it’s not straightforward. Even for people with money and degrees, still struggle to identify their passion. And here I was as a 30-year-old, talking about finding my passion and turning it into a career. Literally, people told me, “You don’t talk about passion until you’ve made enough money —

01:10

or at least until you’re ready to retire.” Because there’s a notion that looking inward and finding the things that give us pleasure and fulfillment is a luxury that only the rich can enjoy or a pleasure that only the retired can indulge in. Which made me wonder: Is passion only for the rich, or an experience only the retired can enjoy?

01:35

For many of us, we’ve been led to believe that life is a race of survival. We’ve been conditioned to see ourselves as survivors that must do everything in our power to survive. In Africa, we’re nurtured to go through school, cram, and pass, in the hope that you get a job after. And if you do, stick at it no matter how much it sucks.

02:00

Until you get a better offer or you’re asked to retire. And as a dropout, I knew that I was not entitled to anything. Every opportunity was a privilege. And so when I thought about quitting, it was a huge risk.

02:19

I was given two alternatives, which are the most popular in Africa. The first one is to sign up for any course at a vocational institution and do it. My second option, settle for any job offer you can get, no matter the working conditions, and do it. That probably explains why we have so many of our young people being trafficked in search of greener pastures.

02:42

I opted for the first option. I did look at a couple of vocational institutions in the hope that I would find a course that resonated with my persona, my dream, and my aspiration. I was disappointed to learn that there was no room for misfits like me in these institutions. The education system in many parts of the world has been designed around preselected options that young people are expected to fit in or risk becoming misfits. And so going through school, I was nurtured and conditioned to think in the straight line and stay within the straight line.

03:17

But when I dropped out, I discovered a world of possibilities. I knew I could be anything, I could study anything, and so I leveraged free online courses. That’s how I built my CV, got into employment, and worked for eight years. And after eight years, I told myself there must be more to life than just going through the routines of life.

03:37

So in 2014, I started an organization called Kyusa where we are working with out-of-school youth and empowering them to turn their passions into profitable, scalable, and sustainable businesses.

03:49

Now, when we talk about passion, one of the most common questions that people ask is, “What is passion? How do I even find it?” And in the simplest definition, passion is a collection of your life experiences that give you the deepest sense of fulfillment. And to identify your passion, you need to look inward. So we use two reflective questions. The first question we ask is, “If you had all the time and the money in the world, what would you spend your time doing?” It sounds like a very simple question, but many people struggle to answer this question because they’ve just never thought about it.

04:28

The second question we ask is, “What makes you happy or gives you the deepest sense of fulfillment?” Now, you would assume that we all know what makes us happy, but it’s also interesting to note that so many people have no idea what makes them happy because they are so busy going through the routines of life, they’ve never stopped to look inward. And so identifying the things that give us a deep sense of fulfillment and the things that give us deep joy are thoughts that begin to direct us in the direction of our passion. And just in case you’re wondering what your answers are to those two questions, I invite you to sit with these questions later and just reflect about it.

05:08

However, I am also aware that passion alone cannot guarantee success in life. And I should note that not every passion can become a career. For passion to become a career, it must be coupled with the right set of skills, conditioning, and positioning. So when we get our young people to look inward, we also ask them what skills do you have, what talents do you have, what experience do you have that you can use to build a niche in the marketplace. But more than that, we also look at the market trends, because it doesn’t matter how much you love and enjoy it. If nobody wants it or is willing to pay for it, it can’t be a career. It’s just a hobby.

05:53

And the third thing we look at is how do you position yourself? Who are you targeting? Who do you want to sell to? Why would they want to buy from you? And so the combination of the three is what enables you to move from just a passion to a business. And many of our young people have been able to turn their ideas and burning desires into profitable businesses or social enterprises, and they’re not just creating jobs, but they are solving societal challenges.

06:22

I’ll share with you two examples. One of them is Esther. I met Esther two years ago. She had been out of school for two years, and she had been deeply affected by her dropping out. As a result, she had experienced severe depression to a point where she attempted to take her own life several times. Her friends and family didn’t know what to do for her. They simply prayed for her. When I met Esther and I started to converse with her, I asked her a simple question. I said, “If you had all the time and the money in the world, what would you do?” Without thinking or hesitation, her eyes lit up and she began to tell me how she wanted to change the lives of young people. She wanted to restore hope and dignity to other teenagers by helping them make informed decisions about life.

07:10

I was certain of the fact that this burning desire in her was unquenchable. And so we worked with Esther to put a framework around this desire. Today, she runs a social enterprise in her village, raising awareness about substance abuse, mental health, sexual reproductive health and is helping other school dropouts acquire vocational skills, so they can make a living for themselves. Esther turned 20 this year, and for the last two years, she has organized an annual teen fest that brings together over 500 teenagers.

07:50

Young people that are able to network and collaborate on different projects, but more importantly to meet professionals they would otherwise never have met.

08:00

This is all engineered by a girl that believed the world had no room for her, that without education she would never amount to anything. But by looking inward and tapping into a burning desire, putting structure around it, it has become a model that not only changed her life but is transforming the lives of hundreds of young people every year.

08:21

My other example is Musa. Musa is a natural artistic guy. He’s the kind that would look at any design and replicate it with ease. And so he seeks to recognize that ability in him. When I met Musa, he was doing all kinds of crafts — bags, belts, wallets — but it was more of a part-time thing. Or sometimes, if he was really broke and needed to make quick money, then he would come up with a design and sell it. But he had never thought of it as a business.

08:49

We started working with Musa, helping him shift his mindset from a hobby to a business and beginning to rethink how he can make products that he could sell and even be able to scale. Musa makes some of the most amazing bags I’ve ever seen, and over the last one year, Musa’s business has grown. He has been recognized in different places. Currently, he’s talking about exporting to developed countries.

09:13

Musa, like any other dropout, believed that without academic credentials, he wouldn’t amount to anything. He thought the talent he had was nothing simply because he did not have an academic paper to define him. But by looking inward and finding that what he had was the greatest asset and supporting him to turn it into a business, he’s not just living — he’s thriving.

09:37

The thing about looking inward is that it can be scary, especially if you’re doing it for the first time. But the truth is you never truly start living until you learn to live from the inside out. And in unlocking potential, we need to look inward to identify the things that give us a deep sense of fulfillment, the things that give us the deepest joy, and then weave them into the patterns of our daily routines. In so doing, we cease to work and we start to live. And the thing about living is that you never have to retire or to resign.

10:21

And so as you think about unlocking the potential for ourselves, for our young people, for our children, let’s not condition them to look outward but condition them to look inward to tap into who they are and bring that self into what they do every day.

10:36

When you cease to work and you live, when passion becomes a career, you don’t just excel, you become unstoppable.

NOTE: This talk was presented at an official TED conference. TED’s editors chose to feature it for you.
Noeline Kirabo self-educated her way out of the slums of Kampala, Uganda. Now she helps vulnerable youth gain skills to turn their passions into profitable businesses.
Source: ted.com ~ By: Noeline Kirabo ~ Image: ted.com

7 things that affect your vibration frequency from the point of view of quantum physics.

Vibration in quantum physics means everything is energy. We are vibrant beings at certain frequencies. Every vibration is equivalent to a feeling and in the world “Vibrational”, there are only two species of vibrations, positive and negative. Any feeling makes you broadcast a vibration that can be positive or negative.

1ST – * thoughts *

Every thought emits a frequency to the universe and this frequency goes back to its origin, so in the case, if you have negative thoughts, discouragement, sadness, anger, fear, all this comes back to you. This is why it is so important that you take care of the quality of your thoughts and learn how to cultivate more positive thoughts.

2TH – * the companies *

The people around you directly influence your vibration frequency. If you surround yourself with happy, positive, and determined people, you will also enter this vibration. Now, if you surround yourself with people complaining, gossiping, and pessimist, be careful! Indeed, they can reduce your frequency and therefore prevent you from using the law of attraction in your favor.

3TH – * the music *

Music is very powerful. If you only listen to music that talks about death, betrayal, sadness, abandonment, all this will interfere with what you are feeling. Pay attention to the lyrics of the music you listen to, it could reduce your vibration frequency. And Remember: you attract exactly what you feel in your life.

4TH – * the things you look at *

When you look at programs that deal with misfortunes, dead, betrayals, etc. Your brain accepts this as a reality and releases whole chemistry into your body, which affects your vibration frequency. Look at things that do you feel good and help you vibrate at a higher frequency.

5TH – * the atmosphere *

Whether it’s at home or at work, if you spend a lot of time in a messy and dirty environment, it will also affect your vibration frequency. Improve what surrounds you, organize and clean your environment. Show the universe that you are fit to receive much more. Take care of what you already have!

6TH – * THE WORD *

If you claim or speak wrong about things and people, it affects your vibration frequency. To keep your frequency high, it is essential to eliminate the habit of complaining and bad talking about others. So avoid drama and bullying. Assume your responsibility for the choices of your life!

7TH – * GRATITUDE *

Gratitude positively affects your vibration frequency. This is a habit you should integrate now into your life. Start to thank for everything, for the good things and what you consider to be bad, thank you for all the experiences you’ve experienced. Gratitude opens the door for good things to happen positively in your life.

Source: thechakratriangle.com ~ By: Jojan Hendriks ~ Image: Canva Pro

Is 2022 going to be your year of transformation?

Let my client, Katie inspire you!

“Today I went to the doctor for my yearly physical. The doctor could not believe how healthy I was! He did not even recognize me. I am 93 lbs lighter and off all prescriptions and all of my numbers concerning my entire blood panel are perfect. My A1C is 4.5 and my normal is 6! At age 36 I had a stroke and was 100 lbs overweight. Now I am sexy and healthy and feel AMAZING at age 41!”
Step 1 – DECIDE to change.
Step 2 – Educate yourself on options. I have resources I can guide you to.
Step 3 – COMMIT to a proven nutritional system with guaranteed results that is most likely less expensive and more convenient than how you are currently eating.
Step 4 – Stay open, coachable and connected to a positive online community for support.
Step 5 – Repeat daily for the rest of your life for maximum health and enjoyment! ♥️
I invite you to join me, and thousands of others, as we link arms for support to reclaim our ideal body weight and improve our health! And, there will be lots of little surprises in the first 30 days which I will elaborate on as it gets closer.
It all starts on January 10th, but we need to commit and prepare NOW! If you would like to be on my list to receive updates on specials and discounts, and details about how YOUR transformation will happen, let me know asap.
Michele Foster
847-323-2419
askmicheletoday@gmail.com

7 Tips to Relieve Holiday Stress.

From the desk of Michele Foster –

To help you have a happy season, here are 7 Tips to Relieve Holiday Stress.

  • Take calm-down breaks. …
  • Put on rose-colored glasses. …
  • Get moving. …
  • Go for real foods mostly. …
  • Take polite portions of “comfort” foods and drinks. …
  • Prepare “Nice To Do For Me” and “Need to Do For You” lists. …
  • Be generous.

To Your Health & Success.

Michele Foster
Health & Wellness Ambassador
847.323.2419

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