Newsletter, 6/7/22

The 5 Parts of Every Effective Mentoring Goal

Setting effective mentoring goals can be the definitive reason why mentorship works. They are the mold that allows the mentee to grow, and eventually break through. But in order to be an effective mentoring goal, there are 5 parts that always have to be present. By ensuring that you always have these 5 attributes, you can be certain that your mentoring goals will be effective and useful for both you and your mentee.

1. The Ultimate Goal

2. Small, But Direct Signifiers of Results

3. A Clear Timeline

4. What to Do When it’s Met

5. What to do when it isn’t

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Facilitate Better Mentoring With These Seven Ideas

Mentorship can seem like a buzzword that people use to get fast professional development, but it’s much more than that. Mentorship can be a fruitful relationship between two people, especially when you consider the exchanging of ideas that takes place. But making that connection between mentee and mentor is not always easy. It can take quite a bit of dedication and additional support to make it function properly.

1. Make Yourself Available 

2. Engage In Reverse-Mentoring 

3. Rely On Mentorship Software 

4. Make Mentoring A Priority 

5. Look Outside Your Department 

6. Identify Additional Support 

7. Create A Culture Of Servant Leadership” 

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How to Make the Most Out of A Meeting with Your Mentor

We’re starting to see signs of a light at the end of the tunnel, and with that, new possibilities for what’s ahead. As you think about your next step, maybe you could use some help figuring out what that looks like.

If you’ve landed here, you probably know that a mentor, or even a network of mentors, can give you the support you need to grow your career and prepare for new opportunities. When you’re connecting with someone who’s likely in a senior position and working in a role that you aspire to, it can be intimidating. But if you play your cards right and prepare yourself well, you’ll reap the rewards.

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10 Quick Ideas for Becoming a More Effective Mentee

Mentorship is often studied from the perspective of the mentor, but here are ten quick ideas for becoming an effective mentee.

Innumerable studies and books have been written, and many conversations have been had, about mentorship. In fact, the amount of information that is available on how to be an effective mentor is almost overwhelming. However, for those who are seeking a mentor, the experience can be different. There seems to be an unstated assumption that being a mentor is active while being a mentee is passive. Perhaps this assumption needs to be challenged.

  1. Drive the relationship.
  2. Balance formal and informal mentoring.
  3. Seek the most personal means to connect.
  4. Be courageous.
  5. Be clear about the ask.
  6. View feedback as a gift.
  7. Provide value.
  8. Be prepared.
  9. Have realistic expectations.
  10. Show gratitude. 

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Free Online Mentoring Courses

1. Mentoring and Coaching in Professional Learning

2. Developing a Mentoring Program

3. How to Be a Great Mentor: Get More out of Mentoring

4. How to Be a Great Mentee: Get More Out of Mentoring

5. Sanyin Siang on Strategic Mentoring

What is a ‘freedom lifestyle’ and why would you want one?

‘Freedom lifestyle’, what does ‘freedom lifestyle’ even mean? This is a term I wasn’t even familiar with until a few years ago but even then I didn’t think it would ever be possible for me. Too many limiting self-beliefs. Freedom lifestyle is for ‘other’ people, braver, smarter, cleverer people who know exactly what they want. ‘Other’ people who know how to do business. I grew up believing I would be successful if I got a University degree. So I did.

A long time ago I graduated with a Bachelor of Science (Podiatry) and have always worked for myself solving peoples foot problems. Am I successful? It depends what you think defines success. I draw a weekly wage as a sole trader, live a comfortable lifestyle and work part time. That all sounds rosy and I enjoyed Podiatry for a long time, contributing to peoples happiness by solving their foot and leg pain problems.

Working part time meant I had freedom to some extent. To spend time with my family and see friends inside the normal 9-5 hours. In the last half a decade it has meant I could mountain bike for 2 hours a day and race competitively, when travel allowed it. It didn’t give me an income to do as I would like to and I stopped loving what I did. I still work as Podiatrist and I love helping people. I just know that there is more. That I am here on the planet to help people realise they can have a freedom lifestyle too.

Without awareness I was on the treadmill of life. Week in, week out doing the same thing. Mostly happy but not aware there could be more. A life with less stress and more freedom. I was sick of the stress I felt when every bill arrived or holiday came around and I had to take (unpaid) time off work. Would there be enough money to pay for it all? I never had clarity over where the money was going. That is no way to live and it is a long way from freedom.

Blogging introduced me to another world. A passionate world full of self-belief. People, similar to me, out there doing what they love and enjoying a freedom lifestyle. What a revelation! Attending the Problogger Event conference in Australia, two years running instilled a new level of self-belief.

If ‘they’ could do it, so could I.

So what is the freedom lifestyle, why do I want in and why should you join me?

A freedom lifestyle means living a life that is self-designed. Saying yes to things you love and no to things you don’t. Where you choose what is going to be part of your every day and how you spend the one hundred and sixty-eight hours you have each week.

You have a choice how you spend your time.

Yes, some of it is non-negotiable but you have a choice the majority of it. We are solely responsible for how we fill our days and change is possible. Having a freedom lifestyle means choosing to fit in more recreation in every single day, where ‘work’ is what you love and doesn’t consume your life.

My goal is to live relating to how I want to feel. With a freedom lifestyle I will go to bed every night with a satisfied smile on my face, feeling peaceful and delighted with life.  I want to know that I am fulfilling my purpose on this planet and I am inspiring other people to do the same. I want that for you too. It won’t happen overnight and it’s not a destination like a train station, where you arrive and that’s it. It’s a journey and I’m in for the ride.

What are you going to do so you can join me on the journey to a freedom lifestyle?

I’m starting by designing my week and adding more of the fun stuff that I love doing. I’m also setting a ‘one thing’ I want to achieve each year that’s a BIG thing to help me towards living a freedom lifestyle. You can read about the challenges I face saying yes to more of what I want here. They might be challenges you face too. I’ve thrown is some solutions for you to overcome those challenges and join me on the journey to a freedom lifestyle. Doing this together is going to be fun. It’s going to take both of us outside our comfort zone and it’s ok because it’s where the magic happens.

Source:

5 Network Marketing Tips to Jumpstart Your Business

You’ve done your research.

You read 20 different blog posts and watched 5 hours of video on Youtube.

You left no book unturned.

Even the gurus told you how to be successful.

You know exactly what it takes to succeed, but there’s one problem.

You haven’t started.

As Michael Jordan once said, “you miss 100% of the shots you don’t take”.

You can never have a successful business if you don’t start.

With so many new home-based and online opportunities, there are a ton of ways to make money at home and in your spare time.

Starting a business can be intimidating and stressful, but you’re equipped with the proper knowledge and resources. Now you have to jump in.

If you’ve been struggling with starting a business, keep reading because we’ve compiled a list of 5 network marketing tips to help you out.

5 Network Marketing Tips to Jumpstart Your Business

#1 Create a Business Plan

Numerous studies have shown that one of the major reasons new businesses fail is poor planning. If you are starting a business, you must have a business plan. This will serve as a road map for you and will show your bank and/or investors what you’re doing and why they should invest in you.

It should include a mission statement, executive summary, product or service offerings, target market, marketing plan, industry and competitive analysis, pro forma financials, resumes for the company’s principals, your offering, and an appendix with any other pertinent information.

It’s great to own a business, but ultimately you will probably want to retire or move on to other challenges. With that in mind, make sure your business plan includes how you will transfer, sell or close your company. If your business depends on your unique knowledge and contacts, it may not be able to be assumed by another party.

Setting realistic goals is also a critical component of a business plan. This will help you set a realistic budget for your marketing campaigns and promotional materials, in addition to measuring your success. It’s easy to become discouraged, but goal setting will keep you focused.

Your business plan will force you to evaluate the competition, your business model, and most importantly have a plan for your marketing and expenses. These are the many reasons that small businesses fail but having a proper plan will reduce the likelihood of failure.

#2 Evaluate your Strengths and Weaknesses

Evaluating your strengths and weaknesses is key when starting your business for a multitude of reasons, but saving yourself time and stress is the most important.

Do you have experience with a specific industry? This knowledge and expertise will help you select the perfect network marketing industry. For example, if you worked at Sephora, and you have a passion for skincare, Arbonne would be a great fit.

You will save yourself the hassle of learning a completely new industry and beginning as a less credible business owner.

Consider your experience when selecting your first business endeavor. There are many niches, and one will work for you. Work smart, not hard.

The next part of the evaluation is understanding where you will need help.

If you’re great at numbers and can handle the data analysis, but you lack copywriting skills for your marketing content, you know where to focus. You can watch youtube videos, take online courses, and even get a mentor.

Your time can be spent on filling the knowledge gaps instead of aimlessly throwing darts at a board.

#3  Leverage your Full-Time Job

If your network marketing business is your side hustle, as it is for most people, it will be easy to become overwhelmed or burned out, but your day job is just as important.

Your stable income will give you the opportunity to try and fail with your business. Not being dependent on that income is likely to make things less stressful. You can test out new marketing strategies or products/services without fear of not affording your bills. That’s critical.

As a new business owner, it will take some time to earn a steady income. Keep your nine-to-five and work on the business during off hours so you can earn during those tough, first stages. Once you have a healthy inflow of cash from your company, you can tackle business ownership full time.

You can also leverage your full-time job by using your resources and network. Your coworkers could be potential clients or partners; treat them as such. If your company offers any training opportunities that could benefit you, take advantage. This could help you grow your business.

It will get tough but continue maintaining your excellent work ethic at your daytime job. Use your salary and resources to grow your side hustle into a profitable business.

#4 Focus on Marketing

Marketing is essential to growing your business. These are network MARKETING tips after all. You must become a marketing expert for your actual product and with recruiting team members. There are several marketing strategies you can use to jumpstart your business.

Traditional Marketing

The parent company of your network marketing business will have resources available for you to use. Utilize the professionally designed online and offline sales and marketing tools that they provide. This will save you some valuable time and money – especially in the beginning. Online tools include company-approved websites, email addresses, and banners. Offline materials include business cards, brochures, catalogs, and sales flyers.

Social Media

Use social networking websites to promote your business. Let your friends and contacts know about your business and ask them to help you meet your goals.

Social Media Marketing is a powerful way for your network marketing business to reach prospects and customers in ways you never could before.  Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Social Media has changed how people communicate and it’s changing how organizations do business. Social Media needs to be an integral component of any successful network marketing business plan. Remember, to them, YOU are the brand!

Keep your target audience in mind when developing any social media marketing strategy. Who are your key customers? Women are the largest users of Pinterest and millennials are on Youtube. Meet your demographic where they are.

Event Marketing

Showcase your products and business opportunity by holding events in your home or in the homes of potential distributors. With this type of “party plan” marketing, distributors do most of their business through parties. During the party, you should demonstrate the products and describe the business opportunity. Make the party a fun gathering with refreshments and games.

#5 Get Legal Advice

This isn’t the fun, light-hearted advice, but it’s necessary. Get legal and taxes right the first time. It will be difficult, expensive, and stressful to fix legal issues after they have occurred. It’s one of the reasons that many small businesses fail.

Does your business need to be registered? What about VAT? Will you have to have Professional Indemnity Insurance? How will your business ownership affect your legal and tax situation?

The U.S. Small Business Administration has resources online on the intricacies of starting a business. This includes receiving a federal tax ID, applying for licenses, and opening a business bank account.

Legal Zoom provides resources on starting online businesses and offers affordable filing services if you’re initially unable to hire an attorney.

Learn what your responsibilities are before you start your business and operate accordingly.

Need More Network Marketing Tips? 

The hardest about starting a business is the starting part. These tips will help you get your business going, but there is still much work to be done.

Maybe you aren’t sure what business to venture into? Consider your hobbies and passion. There is a business out there that aligns with your interests and expertise.

Maybe you think your idea has already been done? A good idea doesn’t have to be a new idea that no one has ever thought of before, it doesn’t have to be revolutionary, but it has to be something that has or adds value to a person’s’ life.

Maybe you have great ideas, but the execution is a challenge. The Wealthy Affiliate is a great resource to help you transform your idea into a profit.

Regardless of where you are on your journey, it’s never too late to create a successful business.

The Network Marketing Business Model: Is it Right for You?

3 Different Types of Network Marketing Programs

Network marketing is a business model that relies on a network of distributors to grow a business. It typically involves using three basic types of systematic strategies to make money: lead generation, recruiting, and building and management. There are many types of network marketing, including single-tier, two-tier, and multi-level.

Single-Tier Network Marketing

With single-tier network marketing, you sign up for a company’s affiliate program to sell its products or services. You do not need to recruit other distributors, and all your pay comes from direct sales. Avon, the popular beauty company, uses single-tier networking marketing.

In some online affiliate programs, you get paid for the traffic you drive to the affiliate’s website. Pay-per-click (PPC) and pay-per-lead (PPL) affiliate programs are other examples of single-tier networking.

Two-Tier Network Marketing

Unlike single-tier network marketing, two-tier network marketing does involve some recruiting, but your pay isn’t solely dependent on it. You get paid for direct sales (or traffic you drive to a website) and for direct sales or referred traffic made by affiliates or distributors you recruit to work under you. An example of a two-tier program is Ken Envoy’s Site Sell.

Multi-Level Marketing

Multi-Level Marketing (MLM) is a distribution-based marketing network that contains two or more tiers. Two other types of network marketing strategies are marketing-driven networks and name-driven network marketing. Some MLM programs allow you to make money five or more tiers deep, so there may be incentives for recruiting. Examples of MLM businesses include LuLaRoe, Magnetic Sponsoring, and Amway.

Network Marketing as a Business Model

If you are thinking of starting a business that will rely on multi-level marketing of any kind, be sure you have a solid marketing team at the very core of your organization. The stronger your base of marketers, the better your chances for long-term success.

Not everyone who wants to sell something will be good at it, but if you have someone excited about your business who might not be a perfect fit for your sales team, find another spot for them. Marketing is critical to the success of any business, but don’t forget that sincerity and genuine enthusiasm about a company or product is a form of marketing in and of itself. If your only incentive to your sales team is money, they may cut corners or mislead others in an attempt to earn more for themselves.

You should also take the time to research your own state’s laws regarding network marketing to make sure that your business is fully compliant. Deceptive marketing practices and pyramid schemes can land you in legal trouble if you are not careful.

Hire People Excited About Your Company

Marketing is part industry-driven and part creative thinking. With network marketing, it is also about finding salespeople with enthusiasm. When you hire people who are excited about your business and product, they will share that enthusiasm with others. An enthusiastic sales force leads to more sales and recruits into your marketing network.

Source: thebalancesmb.com ~ BY: Lahle Wolfe

 

6 Guaranteed Ways To Position Yourself As An Authority

There are so many choices and options today when people are looking to solve a challenge or problem. So just how do they make that choice? They go to the trusted expert or authority who has built a relationship with them and has proven their expertise on their topic.

So when your community needs someone that offers the products or services that you do, will you be the authority that they turn to?Perhaps you are unsure about how to establish yourself as an authority on your topic?

Fear not.

I am going to share six guaranteed ways you can position yourself as a trusted authority with your community, industry, and/or topic.

6 Key Strategies To Become an Authority On Your Topic

1. Focus on a Niche

Don’t be a Jack-of-all-trades and master of none.

If you want people to see you as an authority, specialize in something. Pick a niche that narrowly focuses on your ideal clients and what they need or want.

For example, while I provide a variety of social media marketing and content marketing services, my specialty and what I’m best known for is LinkedIn. This is where 80% of my focus and energy is spent and what many people recognize me for. In fact, while having lunch with someone recently, they told me “when I think of LinkedIn, I think of Melonie Dodaro.”

The benefits of being so specialized are that you can really focus on solving the specific challenges and needs of your ideal clients.

With this level of specialization, you are also better able to personalize your message to speak directly to your ideal clients and connect with them emotionally, which is vital to your success in becoming an authority.

Remember, people want and expect personalization today. They want a message that speaks directly to them and their needs.

So how do you choose your niche?

There is no one-size-fits-all answer, but here are some questions you can ask yourself to help you:

  • If you look at your industry, is there a gap that needs filling?
  • What unique skill or value can you offer your customers?
  • What is your ideal client’s biggest need or challenge?
  • What problems or needs have your existing customers shared with you?

Don’t be afraid to experiment until you find the right niche for your business and community.

2. Choose the Right Channels

Once you have chosen your niche, you must also select the right channels to share your knowledge and expertise. You don’t want to waste your time sharing your knowledge in places where your community is not spending time.

While you will always want to have a website full of helpful content and to build an email list (two things that you own and control), you will need to determine what, if any other online channels are being used by your community including which social media channels.

Do they spend their time on Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, or somewhere else?

You also need to consider how your community prefers to consume content. Do they prefer articles, graphics, podcasts, videos, live streaming, eBooks, or another form of content?

Knowing this will not only increase the engagement around your content but will also help you choose the right social media platforms to attract the right audience.

3. Provide Real Value

What do I mean by “real”?

By real, I mean it needs to be seen as (and experienced by) your ideal clients, existing customers, and the community at large as being of value to them.

What you think has value is meaningless. It is all about what your community values.

Always ask yourself, “What’s in it for them”.

At the end of the day, people all think WIIFM (what’s in it for me) when they are looking at what you or anyone else is providing.

Think about this from their perspective. If there is no clear benefit for them, then they will most likely not waste their time as there is so much competition for their time and attention.

Depending on your goal, industry, and community, some great ways to provide value is to create content such as:

  • blog posts
  • infographics
  • podcasts
  • checklists
  • reports
  • whitepapers
  • eBooks
  • videos
  • webinars

It also means not holding back. Share your best knowledge with your community.

You need to give them your best insider tips and tricks.

Now you may worry that by giving all your knowledge away that they won’t need you or that you might lose potential sales.

The opposite is true.

Those who will take and use your information to help themselves, often would not have been able or interested in paying for your services.  But by establishing yourself as an authority to them, they will happily recommend you to others – others who will happily pay you.

By providing those with the desire to pay for your products or services with the information they need to make an educated decision, you have not only established yourself as an authority but also built up the kind of trust that makes you a natural choice when they are ready to buy.

4. Be Consistent

Consistency is a key component to establishing your reputation as an authority and building the trust that comes with that reputation.

Being consistent proves that you are not a fly-by-night operation here to lure them in and take their money.

Reliability shows your community that you are a professional as well as an expert on your subject matter.

You must show your commitment to consistency in several ways.

Start with having a consistent brand and a voice that you use in all of your content and marketing materials.

This helps people to get to know you and easily identify anything created by you.

It also requires you to be regular in creating and posting content that helps them to be more successful. Additionally, your community needs to know that they can count on you to reply to their messages and comments in a reasonable amount of time.

5. Engage Your Community

You can help cement your position as an authority within your community by being open and engaging with your community.

This doesn’t just mean responding to comments and answering questions.

You need to ask your community what is important to them and what they need and then follow through based on that conversation.

Make an effort to celebrate the wins of individuals with your community as well as share the content that they create when relevant and appropriate.

Being the authority on your topic does not mean that it is all about you or that you know everything.

Don’t be afraid to say “I don’t know the answer to that but I will look into that for you.”

6. Build Relationships With Experts & Influencers

Finally, make a regular effort to reach out to other experts and influencers both in your niche and in related niches that target the same audience.

There are numerous benefits to this.

As well as aiding and providing additional value to your own community by introducing them to someone who can help them (in an area that you don’t), there is also the chance to be introduced to the community of the expert you are collaborating with. This is a fantastic way to expand your reach and gain even greater authority in the form of social proof and third-party credibility.

A great place to begin is by visiting their blog. Check out their content and if you think there is value leave a comment and share that content with your community. This introduces your community to them and is a nice gesture to send traffic their way.

You may then want to reach out on social media, particularly on a platform like Twitter where you can start or join a conversation with them in a natural way.

Remember to approach this process slowly. It can take time to get on their radar and build a relationship with them. But the investment of this time and effort can really pay off in the increased authority and community size you gain.

Wrapping Up

While it takes time and works to position yourself as an authority on your topic, the benefits you receive will be worth the investment.

As the trusted expert, you will be the first choice in the minds of your community when it comes time to invest in the services you offer. This is because you have not only helped them to know, like, and trust you, but you have also clearly demonstrated the expertise that proves you can help them solve their challenge or problem.

Source: topdogsocialmedia.com ~ Image: Canva Pro

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